In the context of e-commerce companies generally encountering a cold winter of capital, several alcoholic vertical B2C companies have successively completed financing this year. In the third quarter, Jiuxiannet and Jiumei.com again disclosed that they have successfully obtained a new round of financing.

According to the latest research report published by the Analysys think-tank, there were a total of 31 investment and financing events disclosed in the TMT area in the third quarter of this year, of which the vertical e-commerce of alcohol has become a sought-after new category for investment institutions. The report estimates that the 2012 B2C online shopping market will reach 3.7 billion yuan.

According to authoritative data, the 2011 offline liquor retail market is about 300 billion yuan, and the wine retail market is about 60 billion yuan, while the online retail channel only accounts for 1% of the offline market. There is a huge space in the online shopping market.

However, there are still high barriers to entry in the alcohol B2C market. Analyst Zhi Jianzhe of Analysys think-tank said that on the one hand it involves the integration of upstream resources, especially on the acquisition of the rights of luxury liquor wineries and foreign winery wineries; on the other hand, the storage and distribution of red wine is compared with traditional categories. The big difference forms a certain barrier to the integrated B2C vendors. The participation of investment institutions will actively promote the initial development of alcoholic B2C companies.

Industry experts believe that consumers in the future will gradually accept and are accustomed to buying alcoholic products through the B2C e-commerce platform, such as Jiuxian.com, and also buy wine. The e-commerce model will become a new channel for the sales of liquor, and sales under the line will be partially replaced.