The size of China's medical and beauty market is expected to reach 796.3 billion in 2016.

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In 2016, the size of China's medical and beauty market is expected to reach 796.3 billion, and the annual growth rate of the medical and beauty market is close to 20%. It is expected to break through RMB 100 billion by 2019. The estimated number of regular medical treatments in China is estimated at 2.2 million in 2015, which is the third largest market in the world, not far from Brazil, the second largest in the world.

In order to let the public better understand this fast-growing industry, the beauty micro-platform platform has released an industry white paper for the second consecutive year. The white paper analyzes the current status of the medical beauty industry, portrays the portrait of plastic users and the medical consumption of young users after 95s. Preference and forecasting the seven major trends in the industry.

Liu Di, the founder of the more beautiful APP, said, “The popularization of Chinese medical beauty has accelerated, and the awareness of sharing of plastic users after 90 or 95 has become stronger and consumption is active. As the most efficient way to connect users and industries, medical beauty APP has gradually become a medical beauty. Industry center, link to the middle and lower reaches."

The size of China's medical and beauty market is expected to reach 796.3 billion in 2016.

After entering the medical and beauty market in the 95s, the younger the more dare to spend the future money

It is reported that the medical white paper is based on the more than 18 million users' active behavior, plastic diary, consumption data, user survey, and more than 10,000 doctors and more than 6,000 organizations' big data and research.

According to the white paper, plastic active users are “young, high-income, highly educated”, 61% of users are in the age group of 25 to 35 years old, 94% of the users belong to the college degree or above, and the monthly income is more than 5,000 yuan. Users up to 88%.

Compared with last year, medical and beauty users are more young, accounting for 24% of users under the age of 25, compared with last year's growth of 5%, including many after entering the medical and beauty market.

The report also found that the younger the plastic user, the more dare to spend the future. In the second half of 2016, the United States went online for medical and beauty staging services. As of November, 90% of users who used the service accounted for 74% after 90%, followed by 23% after 80% and 3% after 70%. In the field of overseas plastic surgery, the post-95s were also more active than their predecessors, and 86% of the 95s expressed interest in going overseas for plastic surgery.

Male and female plastic surgery purposes, different plastic templates Yang Yang Yang power on the list

Like last year's medical and beauty report, the report published the top ten cities in China's plastic consumption and the top ten medical and beauty projects in the top ten. Compared with 2015, in 2016, Beijing surpassed Shanghai for the first time to become the city with the highest volume of medical and beauty transactions. In the second place, Chongqing forced Chengdu into the top three; hyaluronic acid filling, botulinum toxin face, minimally invasive double eyelids became the top three items in sales.

From the report data, women are still the main consumer groups of medical aesthetics, while men's comparisons increased by 4% last year, and the number of males who needed anti-aging in the post-75s and 95s increased significantly.

The purpose of plastic surgery for men and women is not the same. 33% of girls are shaped to gain recognition from people around them, and 34% of boys are shaping to perfect themselves.

The male and female plastic template is also freshly baked. The male plastic template is Yang Yang's face, Huo Jianhua's eyes, Hu Ge's nose, and Luhan's mouth. The female plastic template is Angelababy's face, Yang Mi's eyes, Wang Ziwen's nose, and Fan Bingbing's mouth.

Medical beauty APP becomes an industry hub, and the business model is clear “the most easy to cash out”

In recent years, with the improvement of consumption levels and the popularity of Japanese and Korean aesthetics, the popularity of medical beauty has greatly increased, and the awareness of plastic consumers has become stronger.

In the 2016 medical white paper report, Medical Beauty APP was selected by 85% of consumers as the platform of choice for sharing plastic surgery because of user diary and convenient comment function. Baidu and WeChat accounted for 7% and 5% respectively. Other sharing channels include Douban, Knowing the Community, etc. 3%.

Based on its strong user traffic, Medical Beauty APP is becoming a hub for medical and beauty industry: helping upstream manufacturers to simplify distribution, helping medical institutions reduce customer acquisition costs, helping consumers make effective decisions, doctors can shape personal brands, and introduce financial , insurance, legal and other security services users.

According to the report, due to the impact of the Wei Zexi incident in 2016, about 80% of medical institutions are reducing their investment in search engines, and some of them are on average less than 50%. More than 30% of organizations said that the Medical Beauty APP is becoming the main channel for customers.

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