Medical Device Marketing: A Sword Sealing Tip

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Why do I visit many hospitals, many customers, but no results?

Why can he persuade the hospital to introduce the project only if he only goes to the hospital once!

Why did she meet with the agent once, the agent is willing to pay a million to act as an agent!

Why do I recommend products at the forum and in the channel matchmaking meeting, but I am sinking?

Why did China defeat the Japanese devils for only eight years, and I have been using it for ten years, still unable to impress me at first sight!

All kinds of painful experiences and lessons of failure stem from the fact that we don't understand the skills of a sword----the wisdom of customer communication.

Medical Device Marketing: A Sword Sealing Tip

Talking about products is not as good as talking about technology, talking about clinical value

Many of our medical device marketers and hospital directors, potential agents first talk about products when they meet, talk about how good the products are, and where they are. Hospital director, potential agents are interested in listening to you? No interest, because your product is no better, it is your company's business, and has nothing to do with the customer.

In the past two years, the author Wang Qiang participated in eight medical device forums and channel matching conferences. When more than 90% of medical device manufacturers are doing roadshows, how can they talk to their agents about how good their products are? Will there be an agent to contact you after the meeting? Think about you as an agent, will you be interested to listen? Why are there more people on the off-site station than there are people in the venue? The agent has already responded strongly to us with the action. I am not interested in listening to the content you are talking about, so I stand outside.

No one wants to listen to the product. Talking about the leading technology of products, the unique clinical value is only the director of the department is willing to listen. And the equipment section chief, vice president, dean, the vast majority of agents talk about the leading technology of the product, talk about the unique clinical value is only for the cow playing the piano, not only wasting time, but also caused customers' resentment!

Talking about technology, talking about clinical value is not as good as talking about interest

Now is not the era of selling products, but the era of selling interests. The author Wang Qiang believes that it is necessary to clearly tell the director of the department, the head of the equipment department, the vice president, the dean and the agent, what benefits can your products bring to them, and the different benefits brought by our products can satisfy different customers. Demand, these benefits are urgently needed by customers.

Talking about the benefits of talking about competitive advantage

Now is the era of overcapacity, the era of full competition, we can satisfy the interests of our customers, competitors can do it, and we must defeat our competitors to reflect our competitive advantage. Only in this way can we survive and develop.

Talking about the competitive advantage is not as good as the proof of the talk

We talked with customers about competitive advantages, talk about interests, talk about technology, and talk about clinical value. Wang Po sells melons, sells and boasts, and finally has to come up with evidence to prove, how to prove? The hospital we are developing now can prove it!

It is better to talk about the pain than to prove the pain point

Why do regional managers and agents go to the hospital more than ten times, the hospital still does not agree to introduce products, and the regional manager only goes once, the hospital agrees to introduce products, and the regional managers have done a lot of preparatory work in the early stage, and once they solve the customer's most Worried about the problem, a sword seals the throat!

Four strokes to get the agent

The first is to prove that the hospitals that have been developed so far have established the confidence of agents and generated trust in us.

Second, profit, consumables development, prefecture-level city people's hospital can earn 1.2 million a year, equipment can sell 300,000 yuan.

The third is to reflect the competitive advantage, the lack of competitors is just my advantage.

The fourth is to describe the success stories of other markets to customers and enhance the confidence of cooperation. As long as these four points are said, the Merchants Association will become very easy.

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