Release date: 2017-03-27

I haven't heard the good news of Jawbone for a long time.

Drucker said: "It's not because we mess things up, it's not because we did something wrong. In most cases, what we do is correct, but it has no effect. The reason is that the times have changed, organization The assumptions that have been based on are no longer true."

For the company, the sweetest thing is to meet the bonus period. Dividends are a kind of resource spillover. Enterprises can use a “red profit leverage” to incite large resources at a lower cost or cost to earn profits and returns.

At the beginning, Jawbone was the beneficiary of dividends such as capital, market, and population base, and quickly reached the rank of “unicorn”. However, when the time is changed, there is no eternal dividend. Jawbone seems to have not had time to react, and the gift of the bonus has become a veritable shackle.

As quoted by the US Fortune website, Jawbone has planned to transfer the wireless speaker business to the outside world, and may withdraw from the sports bracelet field. The Up series bracelet has been completely discontinued, and the existing inventory is sold to third-party distributors. Jawbone is looking for a transformation in the health care field, and the results are unfortunate. What is wrong with Jawbone? Who killed it?

The old king, the joke of the present

Once, the Up smart bracelet, Bluetooth headset and stereo were the three iconic products of Jawbone, and now the company is constantly sending out “death signals”.

Despite Jawbone's transformation of the business, the official has not yet responded positively, but it is an indisputable fact that the old Jawbone in the smart wear has gradually disappeared.

For example, in Financing, in February 2016, Jawbone raised $165 million. It is reported that the valuation is only $1.5 billion, which is 50% discount to the $3 billion in the previous round.

Another example is layoffs. The company is trying to tighten its expenses. In 2015, the company announced that it would lay off 60 people, equivalent to 15% of the total number of employees, and closed the New York office.

In addition, Jawbone has been caught in a lawsuit with his peers in the past two years: In 2014, foundry Flex called Accused Jawbone to breach the contract and file a lawsuit. Although the lawsuit was settled, Jawbone almost compensated for $20 million; in 2015, it was listed on Fitbit. Later, Jawbone filed a lawsuit against Fitbit, accusing Fitbit and its employees of stealing the company's trade secrets and infringing patent rights. Although the court made a ruling in favor of Fitbit last year, Jawbone did not seem to stop continuing litigation against Fitbit.

The most terrible is the avalanche of the market. According to IDC, Fitbit accounted for 34% of the wearable market share in 2015, and Jawbone only 4.4%. The millet bracelet is also eyeing, and the latest data shows that Jawbone, which once ranked second in the nation in terms of shipments, has been squeezed out of the top five. More than just wearables, even the original Bluetooth speaker business was in crisis. Jawbone CEO Alex Asseily said in an interview with Fortune magazine that their share of the US market has fallen to 5%.

Jawbone has never been so enemies and stunned. You know, in early 2014, the famous American technology magazine "Connected" reported that "from a design point of view, Jawbone's new ideas may be better than Apple, which is also positive. It is the threat to Apple."

This sentence has become a great joke.

From the capital, the defeat also begins with capital.

How did Jawbone die?

Some people say that Jawbone is the epitome of the whole industry of intelligent hardware, but instead of blaming Jawbone's "death" on the industrial environment, it is better to seize the "culprit" - the disappearance of the capital dividend.

Because at least from the digital surface, the wearable market is still going up, Jawbone is against the market and died. Gartner Research predicts that the wearable market is expected to reach 180 million shipments by 2017 (including VR devices). Although the smart bracelet was robbed, it is expected to grow by about 50%. At the same time, Jawbone is a typical way of survival for global technology companies. Under the protection of capital, relying on capital to continue to survive, put all the bets on the acquisition or listing, and once the financing environment is depressed, the capital stops “blood transfusion”. "The startup company has not yet developed the ability to be independent, and eventually lost the right to speak and went down."

Since its inception, Jawbone has financed 13 rounds over the past 20 years with a total financing of $983 million. Andreessen Horowitz, Blackstone Investment and JP Morgan are all early investors, and investor Suhail Rizvi has also been voted as a Twitter investor. In contrast, Fitbit only has four rounds. A total of $66 million was raised.

However, the care of capital has become a love, the typical performance is that Jawbone repeatedly makes mistakes in the product.

For example, in the first generation of UP bracelets in 2011, the initial listing was quickly removed because it was easy to “change bricks” in a few days. Finally, the official had to stop selling and compensate all the consumers who had purchased.

In 2012, Jawbone released a new version of the UP bracelet, but it was unable to achieve wireless synchronization.

In 2013, although the UP24 added wireless synchronization, it lacked the waterproof function promised.

In the fall of 2014, UP3 added waterproof function, I thought it would exceed the market leader Fitbit but announced the jump ticket, the problem is still in the waterproof function.

In April 2015, the new flagship UP4 was released, but it only had the function of “splash prevention”, but lacked the respiratory monitoring and passive heart rate function that consumers care about. Although there are already corresponding sensors in it, Jawbone hopes to unlock these through software upgrade. Features.

Inside Jawbone, they attributed these problems to the company's chaotic product testing environment, and many products were still undergoing various modifications as they were released, making market and retail plans difficult. There are also some employees who think it is too difficult to communicate the idea of ​​new features to management. And Bogard, the head of Jawbone's product, blamed the problems encountered in the test on the things the company tried.

In fact, it is the excessive favor of capital that makes it overconfident, loses its sensitivity to the market, encounters various kinds of jump tickets and product problems, and finally misses the holiday season. Jawbone’s share in the wearable market has always been the chief culprit. Or the constant dividend of capital.

As one commenter puts it, capital is like a person who paves the way for a company, allowing the company to run faster and better. But like Jawbone, the lack of a supportive model, when the pawnshops are gone, the capital dividend is over, and they can only withdraw from the track.

This began to show signs in 2015, and venture capitalists often bargain when they invest. According to a survey by Fenwick & West Law Firm in Silicon Valley, the average price increase in the first quarter of 2016 (53%) was slightly lower than the historical average (56%).

At this point, Jawbone's days have become difficult, and in order to get funding, they have to accept harsh financing terms or "blood financing." In March 2015, Jawbone raised $300 million. But since then Bloomberg reported that the part of BlackRock's investment is actually a loan rather than equity financing. In addition to this, there is a discount financing mentioned earlier.

When Jawbone had problems, capital became the first to abandon it.

Jawbone, what is wrong?

Finally, we may wish to defeat Jawbone in the following reasons.

First, enter the immature wearable track prematurely, the industry relies on the pseudo-market concept to survive

Although the results given by Fitbit, Misfit, Samsung, Apple, and Xiaomi are not chilling, wearable devices are still a "pseudo-proposition", a mass market that does not exist. Last year, a Business Insider market research report showed that 51% of users said they could not see any need for use - smart devices such as iPhone and Android included step counting and heart rate detection. According to the US market research firm NPD Group, about 40% of sports bracelet users choose to opt out 6 months after purchasing such equipment.

Behind this is the limited value of its products. The sports, sleep, diet data, and interaction with friends are much weaker than mobile phones, and the data is not necessarily accurate.

In the field of wearables, everyone is faced with the challenge of how to address the market and user needs, complete the basic innovation and enhance the actual value (users and manufacturers themselves). Even if the listed companies are mad, Jawbone is naturally difficult to be alone. Jawbone became a martyr prematurely than any other colleague.

2. As a technology startup, Jawbone lacks technical support.

At Jawbone, we didn't see any revolutionary changes or technical injections in the Up bracelet. Even the material, Jawbone did not bring any surprise to the market, when the opponent used space aluminum, retina screen and other materials technology to update. At the time, Jawbone was still the dirt bracelet.

Jawbone wanted to beat competitors with new technology. In 2012-2013, Jawbone got $170 million in financing. At that time, Jawbone spent $100 million to buy BodyMedia, a health monitoring equipment manufacturer, because BodyMedia has a new technology for calculating exercise. : Measures skin resistance response and temperature, and calculates calorie consumption based on the rate at which heat leaves the skin. But this technology did not enter the Jawbone new bracelet. In fact, because it is too advanced, until today, no company's bracelet or smart watch uses similar technology.

Third, strategic choice mistakes, product experience has been criticized

For the bracelet, Jawbone even gave up its leading headset and speaker market. After 2013, Jawbone has never updated its speaker line. Technically, when rival SONOS provided a more suitable solution for online music services, the latecomer, Mason Echo, was able to understand the human language, and Jambox was limited to passive beating.

The betrayed bracelet is also not satisfactory, such as the high price Jawbone UP3 is short battery life. Jawbone originally tried to take Apple's route, but unfortunately there is no mature ecosystem and the largest number of mobile developers to support, not to mention Apple Watch has not yet been released, nor fully verified by the market.

The root cause is that Jawbone, who enjoys the capital dividend, is overly pampered and loses his ability to save himself.

Similar to foreign Amazon, the domestic Jingdong, the most cruel capital market has tolerated such a company that has not been profitable for many years. This super tolerance allows Jawbone to survive 13 consecutive rounds of financing.

But the story has been told all over again, and the most valuable things have been neglected. In the brutal market competition, Jawbone has no sense of crisis, and even the most basic survivability is gradually lost.

It turns out that only those who are prepared for danger in times of danger may laugh at the end. Capital is a booster and even a wake-up call.

For example, IKEA, when the ceiling of the home store traffic (that is, new users) gradually became prominent, IKEA took the lead in the second upgrade, the flow conversion platform contact, from home to home improvement, design.

For example, Xiaomi, which started from the economics of silk reeling, had to seek its own upgrade in the era of consumption upgrade after the end of the “reel dividend”, and said goodbye to the silk.

Another example is the offline enterprise such as Herbs, which used to be “superstitious”. The Internet is a cure for medicine. As long as it is an e-commerce channel, it can be cured. In the end, it has to adjust its mode and operation.

Of course, Jawbone's fall is not to deny the value of dividends. Only when the environment is good, companies may amplify their own values ​​and the legitimacy of current behaviors, forget the long-term direction; and before the environment turns, our company should learn how to introspect, Self-adjustment.

Ma Yun said that companies need to "repair the roof when the sun is shining", enjoy the bonus, and be able to plan ahead is the correct posture for the company to control the future.

Unfortunately, Jawbone is not the first, nor will it be the last high-value startup that has fallen because of it. According to foreign media, Jawbone is hoping to provide health care products and a series of services to support rebirth through the B2C model. The target groups are clinicians and medical services.

The benefit of this transformation is that Jawbone can continue to use the data collected by the original wearable products, but there are also many problems. For example, there are quite a lot of players who are currently engaged in general medical health products. Jawbone enters a strange field and has no core. Competitive and no brand value. And from the transformation of consumer electronics into healthcare, Jawbone's biggest challenge is whether it can cope with the accuracy of human health big data monitoring and the scientific identification of complex conditions. The scientific nature of wearable product data has been questioned, how Jawbone allows users regain confidence? Besides, Jawbone's familiar pure hardware play may be completely ineffective in the medical and health field. Jawbone has very little trial and error time, so Jawbone's transformation path still has a long way to go. At present, Jawbone is continuing to seek financing. I hope that Jawbone can see the impact of the capital dividend on the new track of medical health and it will be painful.

Source: Entrepreneurship

Muck Truck Monitoring System

Construction sites are dynamic and complicated environments where efficiency is crucial to keeping projects on track. One key factor that affects efficiency is the transportation of materials and equipment from one location to another. Muck trucks are commonly used for this purpose, but they can be difficult to monitor and manage, which can result in delays, errors, and safety issues. Fortunately, muck truck monitoring systems can help address these challenges and improve the overall productivity of construction sites.

What is a Muck Truck Monitoring System?

A muck truck monitoring system is a set of technologies and tools that are used to track, manage, and optimize the use of muck trucks in construction sites. These systems typically include sensors, GPS devices, software applications, and communication networks that enable real-time monitoring and control of muck trucks.

Benefits of a Muck Truck Monitoring System

Implementing a muck truck monitoring system can provide numerous benefits to construction companies and workers, such as:

Improved Efficiency

By tracking the location and status of muck trucks, construction managers can optimize their use and reduce waiting times, idle times, and unnecessary trips. This can save time, fuel, and money, and improve the overall efficiency of the construction site.

Enhanced Safety

Muck truck monitoring systems can also improve the safety of workers and equipment by alerting operators and managers of potential hazards, such as collisions, overloading, and speeding. This can prevent accidents and injuries and reduce liability risks.

Increased Accountability

Muck truck monitoring systems can also provide detailed records of the movements and activities of muck trucks, which can help hold drivers and operators accountable for their actions and ensure compliance with regulations and policies.

Better Planning

By collecting and analyzing data on muck truck operations, construction managers can gain insights into patterns and trends that can inform better planning and decision-making. For example, they can identify areas of congestion or inefficiency and adjust schedules, routes, or resources accordingly.

How Does a Muck Truck Monitoring System Work?

A typical muck truck monitoring system consists of several components, such as:

Sensors

Sensors are devices that detect and measure physical properties, such as location, speed, acceleration, weight, and temperature. Muck truck monitoring systems may use various types of sensors, such as GPS, accelerometer, load cell, and temperature sensor, to collect data on muck truck operations.

GPS Devices

GPS devices are used to track the location and movement of muck trucks in real-time. They can provide accurate and reliable data on the position, speed, direction, and altitude of muck trucks, which can be visualized on maps or dashboards.

Software Applications

Software applications are used to process, store, and analyze the data collected from sensors and GPS devices. They can provide various features and functionalities, such as real-time monitoring, historical reporting, alerts, notifications, and analytics.

Communication Networks

Communication networks are used to transmit and receive data between the sensors, GPS devices, and software applications. They can use various technologies, such as Wi-Fi, cellular, satellite, or radio frequency, depending on the availability and reliability of the infrastructure.

Best Practices for Implementing a Muck Truck Monitoring System

To ensure the successful implementation and adoption of a muck truck monitoring system, construction companies should follow these best practices:

Define Goals and Objectives

Before selecting and implementing a muck truck monitoring system, construction managers should clearly define their goals and objectives, such as reducing waiting times, improving safety, or increasing accountability. This can help them identify the most suitable system and evaluate its effectiveness.

Involve Stakeholders

Construction managers should involve all stakeholders, such as muck truck operators, drivers, supervisors, and IT staff, in the planning and implementation process of a muck truck monitoring system. This can help ensure that the system meets the needs and expectations of all parties and that they receive adequate training and support to use it effectively.

Choose the Right System

There are various muck truck monitoring systems available on the market, each with different features, functionalities, and costs. Construction companies should evaluate their options and select the system that best suits their needs and budget. They should also consider the compatibility and integration of the system with their existing technologies and workflows.

Test and Validate

Before deploying the muck truck monitoring system on a large scale, construction companies should test and validate its performance and accuracy in a controlled environment. This can help identify any issues or limitations and ensure that the system works as intended.

Train and Educate

To maximize the benefits of a muck truck monitoring system, construction companies should provide adequate training and education to all stakeholders on how to use it effectively and safely. This can include hands-on demonstrations, user manuals, and online resources.

Truck Monitoring System,Muck Truck Monitoring System

SHENZHEN SANAN TECHNOLOGY CO.,LTD , https://www.sanan-cctv.com