In order to solve the problem of difficult medical treatment, the government recently proposed a new concept of medical association, and hopes to achieve graded diagnosis and treatment of major illnesses and minor illnesses. The Beijing Municipal Health Planning Commission said last week that since 2013, Beijing has established 38 regional medical associations. It is estimated that by the end of 2016, Beijing will build about 50 medical associations.

This is undoubtedly good news for the Internet medical treatment of the current heat.

What can the medical association do? To put it simply, the establishment of the medical association, I hope that it can be “big hand and small hand”. A powerful top three hospital united with several third-level, second-level and community health service agencies to sign a joint venture to form a consortium. Diagnosis and treatment, in order to achieve the vision of going to the community with minor illnesses, going to the hospital with serious illnesses, and achieving an orderly medical treatment.

The mode of the medical union, the focus is on the transformation of basic medical care. And this is exactly what Internet medical care has been exploring and dedicating. For a long time, China's basic medical care has the defects of poor service capacity, inadequate payment system, and insufficient supporting medical facilities. Especially in the service, due to the patient's distrust of basic medical services, the grassroots doctors have insufficient patient resources, and they have not received the same training as doctors in large hospitals for a long time, and their medical skills have been slow to improve.

What is even more obvious is that the traditional medical system is a "multinational killing". All parties have their own vested interests, and they lack mutual trust and tension. It is difficult to form a unified and cooperative relationship. The medical association may slowly dispel the suspicions between each other.

But it is undeniable that whether the medical association can finally take root, it depends on the government; but whether it can be everywhere, except for the government, Internet entrepreneurs are duty-bound. In the basic medical field, with the promotion of policies and market demand, various social capitals have begun to invade, especially the entry of Internet medical companies is particularly eye-catching. Since last year, many Internet medical companies have received a lot of financing. What role can Internet companies play in the mode of medical association?

What is the value of the Internet that is a bit tender?

In the face of hospitals with strong government thinking, some people say that in the face of mobile medical care , the Internet is still a bit tender, but the author believes that a bit of the Internet will be an indispensable part of subverting the medical process.

As we all know, the value of Internet medical care is not transforming the medical itself, but in the rigid medical system, it has made a breakthrough to reconstruct the medical service system.

The greatest value of the Internet lies in the decentralization, the revitalization of various medical resources, and the matching of appropriate medical resources to the right patients. This is the greatest opportunity and value of Internet medical care. Of course, if you talk about the scene in more detail, the author has the following ideas:

1. The service system of doctors in basic medical care. With the development of Internet technology, the Internet has become more and more widely used in the medical industry , and can even be Internetized in every aspect of patients' medical treatment. We can envisage a medical treatment situation for a patient in the future: a patient firstly consults the registration information on the website and registers it according to the condition. The doctor's diagnosis time for each patient will be displayed on the Internet in real time, so as long as it is advanced You can go to the hospital for a while, and you can avoid the troubles of queuing in the past. In the process of face-to-face consultation, doctors can carry mobile smart devices with them: tablets, PDAs, etc., to digitize the patient's identity, drugs and other information through the Internet, avoiding the trouble of having to record with medical records. In addition, the entire medical treatment process, such as infusion, rounds, and post-mortem tracking, can be Internet-based. In this way, the doctor's work will be easier, the patient can also get timely and accurate information, the relevant information can be provided to doctors, patients and other personnel, the doctor-patient relationship is also simpler.

In addition, some surveys have shown that if necessary case data are available, telemedicine can be completely performed for some common or simple diseases, and the difference is not much different from the face consultation. However, the current case data is monopolized by the hospital and cannot be Internetized. It is the biggest dilemma of telemedicine now.

However, with the deepening of medical reform, it is very likely that the hospital will gradually release the case data (probably forced). At the same time, with the penetration of Internet by the Internet companies, the medical data collected by the Internet companies will also be explosive. increase. At that time, the charm of medical big data will gradually emerge, and the meaning of Internet clinics and telemedicine will be truly reflected.

2. The Internet has great potential for medical internal training systems in third-party inspection services, pharmaceutical e-commerce, and Internet commercial insurance. In particular, in terms of payment, payment grading increases the proportion of medical service fees between levels. Separation of medicines, the level of primary medical services has been improved, and the medical payment system has been tilted towards the grassroots.

3. Internet clinic. Can the Internet enter the medical industry to smooth out such distortions? From the current Internet medical project, the final landing is still concentrated on the clinic. Some Internet medical companies will close the links if they open their own clinics. In addition to these, they can improve the infrastructure of the clinic.

The future, and...

Let the technology run, not let the patient run, this is the original purpose of forming a medical association. However, only by improving the primary medical facilities, services, medical standards, etc., can patients be assured of graded diagnosis and treatment. At the same time, hospitals at all levels must find their own position, and each hospital will take its place! This expensive, good service, break the mandatory medical benefits of the planned economy, let other small hospitals play the role of solving basic medical care and pediatric medical care, let the top three hospitals separate, and provide patients with serious illness and need good treatment. better service.

The role of the Internet in mobile medical care is also very large. The Internet can play its own advantages in the pattern of Internet services of large hospital expert community service organizations, improve the service level of primary medical service organizations, bring patients to the grassroots level, and reduce the burden on large hospitals. Whether it is for large hospitals, small hospitals or patients, it is good.

Of course, whether it is a top-down medical reform or Internet medical treatment, it is difficult for a single party to change the medical situation in China today. Only when the two cooperate with each other can it break the deadlock and find a breakthrough. Top-down medical reform can break a gap. Internet entrepreneurs can only seize the gaps broken by medical reforms, take advantage of their own advantages, and seize the turmoil of reform. They will surely ride the wind and waves and subvert the rigid medical treatment. Create a new world.

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