On November 14th, the launch of the new Audrey E. Maternal formula milk powder was held at the Tianhan Grand Theater in Changsha. Mr. Andre Dubuisson, Director of Research and Development Mr. Jean-Francois Fairise, Marketing Director Mr. Pascal Mortoire, Sales Director, Asia, Ms. TianZhao, a famous pediatrician in France Dr. Michel Robin, CEO of Ausnutria Dairy (China) Co., Ltd. Chen Yuanrong, COO Xiao Shi Arc, Dean of Food and Nutrition Institute Dai Zhiyong and other leaders attended the conference and witnessed by many domestic media and consumers. The first strategic-level new product launched by Dibai Europe Overseas JV Co., Ltd. was warmly spotted under the spotlight.

The fruit of strategic cooperation - Ausnutria milk powder at the conference, Chen Yourong, executive director and chief executive officer of Ausnutria milk, told the media that Ausnutria milk powder was Ausnutria milk and France's first infant food The first product launched in China after the strategic cooperation of the company Nordy Peiou was jointly developed by the Ausnutria Food and Nutrition Institute and Nordi Peaou, and a high-end maternity product for mothers in China was launched to meet the needs of pregnant women and maternity. Different nutritional stages require special nutritional needs. Following the listing of maternal milk powder, Ausnutria will also carry out more in-depth cooperation with Nordy Boop and its parent company, Sodia, to develop high-end products including special formula milk powder and organic milk powder for the Chinese market.

It is reported that Ausnutria's milk powder for pregnant women advocates the concept of “balanced nutrition and double absorption” and relies on the scientific nutrition formula and the exclusive nutrition double absorption engine Daé system to ensure the balanced absorption of nutrients by pregnant women and their babies. According to Nordy Parker's R&D Director Mr. According to Dr. Jean-Francois Fairise, Ausnutrition milk powder not only added prebiotics oligosaccharides, high quality DHA, choline, and enhanced folic acid and other nutrients beneficial to pregnant women and babies, but also paid special attention to iron Addition, in the case of ensuring adequate hemoglobin operation, promote the transport of nutrients needed and absorbed in place, so as to achieve dual care for the baby and mother.

Dr. Zhang Yanchun of Ausnutria Food and Nutrition Research Institute introduced that most of the current maternal milk powders emphasize too much to provide nutrition for the fetus and insufficient attention is paid to the mother's own nutritional and health needs. According to a World Health Organization survey, about 40% of pregnant women suffer from iron deficiency anemia. Ausnutria's milk powder for pregnant women is devoted to balancing and nurturing. It not only builds a whole-phase nutrition protection system for mothers and babies, but also actively promotes and cares for the health of pregnant women and their mothers.

Occupy a new competitive pole - high-end maternal market According to authoritative data, China has nearly 17 million maternity groups every year, due to maternal nutrition is directly related to the baby's growth, coupled with the current dual growth of family planning policies and living standards Promoting maternal nutrition during the entire incubation period has become the focus of household consumption. According to analysis by industry insiders, with the intensification of infant formula milk powder competition, the direction of product development has extended to the fetus stage. The product business around maternity and childbirth will also become the focus of competition. As the most closely related maternal nutrition products for infants and young children, will be Become a blue ocean under the milk business.

According to Chen Yuanrong, executive director and chief executive officer of Ausnutria Dairy, Ausnutria's high-end maternal milk powder market is based on the good development prospects of maternal milk powder and a huge market space. The future of Ausnutria Dairy will coincide with Nordy Perot. In close cooperation, we will jointly build "Australian Elite Love Power" into an import high-end maternal and infant milk powder brand.

For the rise of maternal milk powder, Chen Chen, chief researcher of China Investment Advisor Food Industry Co., Ltd., said that although the proportion of maternal milk powder in milk powder is less than 10%, but as consumption consciousness continues to increase and investment in milk powder companies increases, maternal milk powder will It has become another key area of ​​market competition after infant formula milk powder. In addition, dairy industry expert Wang Dingmian said that in the future baby milk powder is no longer the only concern for profitability of dairy companies. From the development trend of the entire milk powder industry, maternal milk powder is also one of the directions for the development of the milk powder industry in the future.