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Make good use of "language" to achieve effective communication
The medical bottle mainly conveys information to consumers through three aspects: text, color and graphics. It is no exaggeration to compare it to "language". The text zui is important. In addition to the necessary information such as the name, function, usage, and precautions, the layout of the text should be concise, eye-catching, and beautiful. In addition, in the text design, traditional cultural elements can also be noted. For example, some traditional Chinese medicine and medicine bottles are often incorporated into Chinese calligraphy. They are also atmospheric and solemn, showing a unique cultural heritage, supplemented by exquisite printing. Left a deep impression. The choice and matching of colors can affect the overall visual effect of the drug. Different colors have different symbolic meanings. For example, green and blue can make people relax and calm, so they are used to calm and calm the nerves, relieve heat and relieve pain, and reduce blood pressure. Red gives people a feeling of enthusiasm and softness. It is mostly used for health-care and nourishing drugs. In particular, some women's health products such as “Taitai Oral Liquidâ€, “Jiuzhitang Gelatin Blood granule†and “Woman's Edge†all use red external medicine bottles. Graphic design is the third key element. It is “speaking†through the reasonable layout of points, lines and surfaces. It presents a beautiful product image in front of people in a general, concise and novel way. More classic cases such as three gold pieces The "Y-shaped arrow" and the "humanoid line" of Fenbid. Text, color, graphics, these three factors must be coordinated with each other, through effective integration, can play a good communication effect. For children, the text design can add some lively elements, and the color matching can choose bright, bright yellow, green, red and other colors. Appropriately add some cartoon characters, the effect is better, which fully takes into account the child's innocent and straightforward personality.
Deep excavation, focusing on humanized design
In the design of medical bottles, the concept of humanization has become more and more important. It is necessary to tap the customer's needs on the basis of respecting and understanding customers, so that they can have more affinity and effectively grasp the market. The humanized care and respect for customers should be reflected in all aspects, so that customers can feel the good intentions of the company. You can make a fuss from the target population and combine the characteristics of the patient to develop a design. For example, in some elderly patients, the visual function is reduced, then the medicine bottle font for the geriatric drug can be appropriately adjusted to facilitate reading. It is convenient to open the bottle cap design of some acute diseases, so that patients can take medicine at * time to control the condition when they need medicine urgently. For the safety of children's medication, it is necessary to increase the difficulty of opening the cap, so that the child must take the help of the adult to take the medicine, to prevent the child from taking the medicine when unsupervised, resulting in a drug safety accident.
Highlight personality and clear brand positioning
Today, in marketing management and brand building, differentiation is advocated to differentiate products from other companies. Medicine bottles are no exception. In marketing planning, we must pay attention to the refinement of individuality to build our own brand. In the design of pharmaceutical bottles, it is necessary to combine the characteristics of the company's brand to clarify the market positioning. For example, the successful launch of melatonin has given the industry a lot of inspiration. With the use of melatonin as an advertisement for injecting healthy elements, the design of the medical bottle box is also very beautiful. The gift box gives people a feeling of being expensive, supplemented by blue tones, which makes the appearance look bold and looks good. It's easy to mention, which is a good example of brand positioning. In addition, high-tech should also continuously introduce pharmaceutical and pharmaceutical bottles, such as anti-counterfeiting technology, identification of bar codes, printing technology and other applications and innovations, but also conducive to the overall improvement of product quality and brand promotion.
( Source: China Packaging Bottle Network )
Several factors worthy of attention in the design of pharmaceutical bottles
Today, when the green concept is deeply rooted in the hearts of the people, how to design a green medicine bottle that is both beautiful and environmentally friendly requires the company to propose a unique concept design. For example, in the design of pharmaceutical bottles, Huayin uses water-based oil glazing technology to solve environmental problems, and the pharmaceutical bottles are exquisite and low-cost, and have achieved good marketing results.