The 3 large mountains that Chinese wine must cross

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Since China's accession to the WTO, the tariffs on imported wines have fallen, and a large number of internationally renowned brands have poured into the Chinese market. At the same time, wine brewing technology and marketing from around the world have come from EMKT. Com. The experience of cn has also led to the vigorous development of domestic wines. On the surface, China's wine market is booming, it looks like it is overwhelming and the scenery is beautiful. However, the actual wine world is still far from the real world. There are two main reasons for this problem: On the one hand, the Chinese people have not yet formed the consumption habits of wine. They have yet to truly integrate wine into their daily lives and they need to be guided. On the other hand, Chinese wine companies and distributors are in the fund, The lack of technology and experience, lagging behind the development of wine in China, remains to be guided.

Different cultures hinder the development of Western wine wine culture that has developed into a large country for hundreds or even thousands of years. It has a long history and rich cultural heritage. It has a profound understanding of wine culture. Coupled with a beautiful vineyard, it makes wines in everyday life. Everywhere, it is fully integrated into people's lives and becomes an indispensable part of life.

China's wine industry has a short development time and a serious lack of wine culture, just as foreign countries lack the Chinese liquor culture for thousands of years. Because of the lack of guidance of wine culture, people in the country have not formed consumption habits for wine, but have simply been poured into noble glasses or have been friends and friends as long-faced gifts. This has caused ordinary people to fail to form a sense of consumption and cannot fully integrate into everyday life.

The root cause of this situation is that the wine brands did not do a good job in the promotion of domestic wine culture, and did not understand the needs of the potential consumers of Chinese wine. If once the wine brand allows Chinese wine potential consumers to substantially fill the gap in wine culture, or to achieve the natural integration of international wine culture and Chinese wine consumers, Chinese wine consumers will be able to form a stronger consumer awareness and eventually integrate into the wine. In everyday life products.

Image swinging hard to lock up In recent years, a large number of international wine brands have flooded into China, and China’s domestic wine industry has also improved. China is the world’s largest potential wine market with the largest market in the world and the world’s wine market in Asia. Asian wine market in China, and so on. Since there are so many development advantages, why is the Chinese wine industry still unable to achieve a breakthrough? The lack of appraisal of wine quality by Chinese people is another major factor that hinders the development of China's wine industry.

With the development of the Chinese wine market, both the world's wine brands and local wine brands have mushroomed into the Chinese market. Due to the hunger and thirst of wine culture in China, coupled with the short development time, the wine brands did not really let consumers know about how to identify and identify the quality of wines in terms of cultural propaganda, causing many consumers to choose to buy alcoholic products. Being confused and indecisive may lead to direct purchase of familiar liquor. On the other hand, due to the lack of consumer recognition capabilities, fake and shoddy products have pushed up market prices, causing many consumers to have no choice when they choose. Various factors have led consumers to not be able to quickly identify and identify the quality of wine to a certain extent directly affect the development and growth of the Chinese wine market.

The three major hardware to be improved The real development of China's wine market is also less than half a century, whether it is from the capital, brewing technology or marketing experience compared with the old international wine-producing countries, a far cry from each other.

With the rapid development of China's economy, more and more investors are looking for a piece of the Chinese wine market. Different levels of capital injection have enabled the Chinese wine industry to meet certain levels of funding, but relative to developed countries. As far as the capital chain of the wine market is concerned, there is still a long way to go. It is still necessary to call for more domestic and foreign investors to enter the threshold of Chinese wine, and further inject back-up funds into the Chinese wine market, thus ensuring the rapid and steady development of the Chinese wine market.

Wine is still relatively unfamiliar to China, especially in cultivating seedlings, raw material collection, brewing technology, finished product packaging, and finally product sales. This series of issues has still not been a very good breakthrough for wine dealers in China. Although the situation after China's accession to the WTO is somewhat optimistic, compared with other world wine countries such as France and Spain, there is still a world of difference. It also needs constant guidance and strengthening. If we can make breakthroughs and take the lead in the world on these issues, then China's wine market will achieve a qualitative leap, and it will be easy.

The world's wine market in Asia, Asia's wine market in China, China's wine market is guiding. As long as Chinese wine consumers receive good guidance in the identification and identification of wine culture and wine quality, people have the ability to do so; in addition, Chinese wine companies and distributors need to be rich in funds, technology, and experience in varying degrees. . As long as these factors are met, with the potential of China's huge wine market, the future Chinese wine market in the world must be a brilliant Oriental Pearl!

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